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Cetera Financial Group is a leading network of independent retail financial advisory firms and a trusted partner to over 8,000 financial advisors across the country. The company provides comprehensive wealth management solutions to individuals, families, and business owners, offering a wide range of investment advisory and financial planning services. With a focus on empowering advisors to deliver an exceptional client experience, Cetera supports its network with innovative technology, robust compliance and risk management resources, and a broad array of product offerings. Cetera is committed to helping advisors build and grow their practices by providing access to best-in-class tools and resources, enabling them to better serve their clients and achieve their financial goals.