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Carcel is a sustainable fashion brand that focuses on empowering incarcerated women by providing them with valuable skills and fair wages. Founded in 2016 by Veronica D'Souza, Carcel operates on the principle of creating a positive social and economic impact on the lives of incarcerated women. The brand works with women in prisons in Peru and Thailand, teaching them how to knit and produce high-quality, luxury garments. By providing these women with employment opportunities, Carcel aims to break the cycle of poverty and recidivism. The brand also prioritizes sustainable and ethical production practices, using natural materials and minimizing waste. Carcel's mission is to create a more inclusive and equitable fashion industry while empowering marginalized women through meaningful work.