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Boring Money is a UK-based financial services company that aims to demystify the world of personal finance. Founded by Holly Mackay in 2015, Boring Money provides independent and unbiased information and guides on various financial products, such as investments, pensions, and insurance. The company's mission is to empower consumers to make better financial decisions by providing them with clear and jargon-free information. Boring Money also conducts research and surveys on consumer attitudes and behaviors towards money, and provides insights for financial institutions and the media. Through its website and various tools and resources, Boring Money helps individuals navigate the complexities of the financial world and take control of their financial future.