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BIG W is an Australian chain of discount department stores, offering a wide range of products including clothing, home essentials, electronics, toys, and more. With over 180 stores across the country, BIG W is a popular destination for budget-conscious shoppers looking for affordable and quality goods. The store is known for its extensive selection of items for the whole family, from baby and kids' clothing to homeware and entertainment products. BIG W also offers a variety of exclusive brands and partnerships, providing customers with both value and variety. The store's emphasis on providing everyday low prices and a convenient shopping experience has made it a go-to destination for many Australians.