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Betabrand is a retail company based in San Francisco, California that offers a unique blend of fashion and technology. The company is known for its innovative and crowd-sourced approach to clothing design, allowing customers to vote on potential designs and providing feedback on prototypes. Betabrand specializes in comfortable and versatile clothing, including dress pant yoga pants, travel clothing, and other athleisure wear. The company also focuses on sustainability, using eco-friendly materials and ethical manufacturing processes. In addition to its online store, Betabrand operates a retail store in San Francisco where customers can experience the brand's products firsthand. With a focus on creativity, comfort, and community involvement, Betabrand continues to push the boundaries of traditional fashion.