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Barb audiences, short for "Broadcasters' Audience Research Board," are a UK-based audience measurement system that provides television ratings and audience data. They collect and analyze data on television viewing habits and audience demographics to understand the preferences and behaviors of TV viewers. This information is used by broadcasters, advertisers, and media agencies to make informed decisions about programming, scheduling, and advertising. The Barb audiences system uses a combination of methods, including metering technology and audience panels, to track and measure television viewing across different channels and platforms. This data helps to provide a comprehensive and accurate picture of TV audience trends and viewing habits, which in turn informs the decision-making process for the television industry.