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The Australian Shareholders Association (ASA) is a not-for-profit organization that represents and advocates for the rights and interests of individual shareholders in Australia. Founded in 1960, the ASA provides education, information, and support to empower shareholders to make informed investment decisions and engage with the companies in which they own shares. The organization also works to hold companies and boards accountable for their actions and promote good corporate governance practices. The ASA offers a range of services including shareholder advocacy, education programs, research reports, and networking opportunities for members. With a focus on transparency, accountability, and shareholder democracy, the ASA plays a crucial role in promoting the rights and interests of individual shareholders in the Australian financial market.