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Alimama is a Chinese e-commerce and digital marketing platform owned by Alibaba Group. It was launched in 2007 and has since become one of the leading digital marketing and advertising platforms in China. Alimama provides a wide range of services including display advertising, affiliate marketing, and data-driven marketing solutions to help businesses reach their target audience and drive sales. The platform uses advanced technology and data analytics to optimize marketing strategies and maximize the impact of advertising campaigns. Alimama also offers a variety of tools and resources for businesses to manage their online marketing efforts effectively. With its comprehensive suite of services, Alimama has become a crucial tool for businesses looking to expand their online presence and drive growth in the Chinese market.