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Afends is a Byron Bay-based fashion and lifestyle brand with a focus on sustainability, creativity, and community. The brand was founded in 2006 by Declan Wise and Jono Salfield, and has since grown to become a global leader in ethical and environmentally conscious fashion. Afends is known for its bold and edgy designs, using organic and sustainable materials to create high-quality clothing and accessories. The brand is committed to reducing its environmental impact by implementing sustainable practices throughout its supply chain and partnering with like-minded organizations. Afends also fosters a sense of community through its support of local artists, musicians, and activists, and its dedication to promoting a positive and inclusive lifestyle.