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ADQ (Abu Dhabi Quality) is a government initiative in the United Arab Emirates aimed at enhancing the quality and safety of products and services in the market. It is responsible for setting and regulating standards, as well as ensuring compliance with these standards across various industries. ADQ works closely with businesses and industries to provide accreditation and certification, as well as to promote continuous improvement and innovation in quality management. By implementing strict regulations and quality control measures, ADQ aims to protect consumers and uphold the reputation of Abu Dhabi as a hub for high-quality products and services. The organization plays a vital role in fostering a culture of quality and excellence in the market, ultimately contributing to the overall economic growth and development of the region.