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ADAY is a sustainable and ethical clothing brand that creates minimalist and functional wardrobe essentials for everyday wear. The brand focuses on creating versatile and timeless pieces that are designed to be worn from day to night, without compromising on style or comfort. ADAY uses innovative and sustainable materials such as recycled polyester and plant-based fabrics to reduce their environmental impact, and also incorporates thoughtful design features like wrinkle-resistant and moisture-wicking properties into their clothing. With a commitment to transparency and ethical manufacturing, ADAY ensures that their garments are made in safe and fair working conditions. The brand's mission is to empower individuals to consume and live more mindfully, while offering a solution to the fast fashion industry with their high-quality, long-lasting pieces.